BBA BRAND MANAGEMENT
& DIGITAL MARKETING

Course Details

The 3-Year BBA Integrated Brand Management & Digital Marketing Program at Camford Institute of Management is designed to create job-ready professionals through an industry-oriented curriculum. Students learn modern digital marketing tools with real-time training, project-based practical sessions, and mentorship from experienced industry experts.

The program emphasizes hands-on learning, mealtime practical exposure, and professional skill development. With strong industry connections, students receive placement support in India and abroad, unlocking exciting career opportunities in digital marketing, business development, branding, and global online commerce.

Eligibility

• Plus Two; OR
• Equivalent to 12th standard.

DEGREE PLUS 3 ADD-ON CERTIFICATIONS

BACHELOR OF BUSINESS ADMINISTRATION - 3 YEAR
Pondicherry University – School of Distance Education

1. Diploma in Brand Management - 6 Month
Jain Centre For Skills - Jain Deemed to be University, Bangalore

2. Diploma in Digital Marketing - 6 Month
C-DAC (Premier R&D organization of the Ministry of Electronics
and Information Technology (MeitY) – Govt. of India

3. Diploma in English for Business - 3 Month
Kangaroo Centre for Excellence - Australia

BRAND MANAGEMENT & DIGITAL
MARKETING - SYLLABUS

1. FUNDAMENTALS OF DIGITAL MARKETING
a. Introduction to Digital Marketing
b. Digital Marketing Ecosystem
c. Website & Domain Basics
d. Understanding Consumer Behaviour Online
e. Digital Marketing Channels Overview
f. Competitor & Market Research
g. Content Strategy Fundamentals
h. Digital Marketing Tools Overview

2. SEARCH ENGINE OPTIMIZATION - SEO
a. Introduction to Search Engines
b. Keyword Research Techniques
c. On-Page SEO Optimization
d. Technical SEO Fundamentals
e. Off-Page SEO & Link Building
f. Local SEO Strategies
g. SEO Tools (Google Search Console, SEMrush etc.)
h. SEO Performance Tracking

3. SOCIAL MEDIA MARKETING - SMM
a. Introduction to Social Media Platforms
b. Facebook & Instagram Marketing
c. LinkedIn Marketing for Professionals
d. Social Media Content Planning
e. Social Media Advertising
f. Audience Engagement Strategies
g. Influencer Marketing Basics
h. Social Media Analytics & Reporting

4. SEARCH ENGINE MARKETING & ONLINE ADVERTISING
a. Introduction to Paid Advertising
b. Google Ads Fundamentals
c. Display Advertising
d. Video Marketing & YouTube Ads
e. PPC Campaign Setup
f. Budget Planning & Bidding Strategy
g. Conversion Tracking
h. Campaign Performance Optimization

5. CONTENT MARKETING, EMAIL MARKETING & ANALYTICS
a. Content Marketing Strategy
b. Blog Writing & Copywriting
c. Email Marketing Campaigns
d. Marketing Automation Basics
e. Lead Generation Strategies
f. Landing Page Optimization
g. Google Analytics Fundamentals
h. Digital Marketing Performance Reporting

6. MODERN MARKETING STRATEGIES
a. Evolution of Marketing
b. Consumer Insights & Personalization
c. Digital Marketing Channels
d. Content & Influence Marketing
e. Growth Hacking & Viral Marketing
f. Emerging Technologies
g. Future of Marketing

7. PROFESSIONAL BRAND MANAGEMENT
a. Introduction to Branding
b. Brand Identity and Positioning
c. Consumer Behaviour and Brand Perception
d. Brand Equity and Value
e. Brand Communication and Promotion
f. Brand Extension and Portfolio Management
g. Brand Challenges and Case Studies

8. BUSINESS COMMUNICATION
a. Foundations of Business Communication
b. Professional Writing Skills
c. Verbal & Non-Verbal Communication
d. Business Presentations
e. Digital & Virtual Communication
f. Cross-Cultural Communication
g. Persuasive & Negotiation Communication
h. Crisis Communication
i. Ethics in Business Communication
j. Future Trends in Communication

9. ADD-ON TRAINING PROGRAMS
1. Microsoft Office Advanced Level Training
2. English for Business Communication
3. Personality Development
4. Interview Preparaton Training
5. Life Skills Training
6. Public Speaking & Presentation Training

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Sarah Taylor

Agile Project instractor

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Sarah Taylor

Agile Project instractor

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David Warner
Perfect Coding!

Stunning design, very dedicated crew who welcome new ideas suggested by customers, nice support.

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Sarah Taylor
Video Quality!

Was really easy to implement and they quickly answer my additional questions!

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